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Purple Looks from London Fashion Week

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Purple Looks from London Fashion Week

Serving… Purple. Discover all our favourite looks from LFW Autumn/Winter 2024.

We’ve rounded up the ultimate colour-loving fits from London Fashion Week. From modern maximalist to vintage-inspired, the styles are as diverse as our profiles. But of course, they all have one thing in common. Our favourite hue… 

Molly Goddard



Molly Goddard kicked off the week strong in fuchsia. Staying true to her romantic, ultra-feminine vibes, this pinkish-purple maxi features her trademark ruffles in a playful silhouette. It's official: we’re in love. 





The words ‘aubergine’ and ‘sleek’ aren’t usually in the same sentence, but this emoji-coloured number by Erdem is the definition of red-carpet glamour. And the lilac feather shoes? We're watching D.I.Y. TikTok’s as we speak…


Edeline Lee



Sequins with an edge… Taken from the Edeline Lee presentation, the styling of this berry-coloured gown is just as good as the dress itself. Plus, the unexpected contrast of the short skirt and long trail is totally extra. In the best way possible.





This Khaite piece sums up the mood of the collection: 80s. Giving boss lady with the luxe berry leather and harsh, oversized shape, this coat will be our whole aesthetic next winter. We'd double up on purple with a similar-toned lip for the ultimate Insta-baddie look. 


Masha Popova



Bringing a pop of purple to her trademark denim, this Masha Popova runway look works from head to toe. Literally. The '90s-inspired boots give the simple denim mini a serious glow-up. 


Popova is also on our wavelength, as she's big on sustainability. Incorporating zero-waste fabrics (such as pre-loved denim) into her designs, she stands up for better – just like us.