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How Purple Rules the Sports World

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How Purple Rules the Sports World

Discover why your favourite sports stars are #fuelledbypurple...


Spotted us at the Olympic games? Well, we haven't just stopped at Paris, as the power of Purple is all over the sporting world! 

 

Wanna learn more? Read on to discover the surprising links between purple and sports.

 

Purple is the Colour of the Olympics

 

 

Did you know the colour of the 2024 Olympics and Paralympic athletic track is purple? Designed to be a dynamic stage where athletes can fly, this vibrant colour choice sets the stage for many amazing performances. Plus, not only is it purple, but the track is sustainable too. We love to see it.

 

 

Purple is the Colour of Basketball 

 

 

Basketball fans or not, we all know the iconic Los Angeles Lakers. This NBA team, which boasts many famous names such as LeBron James, Kobe Bryant, and Shaquille O’Neal, is known for their legendary winning record (they’re one of the most successful teams EVER) and just-as-legendary purple ‘fits.

 

 

Purple is the Colour of Performance 

 

 

Another reason purple rules the sporting world is that it triggers all the right emotions. Research from colour psychology shows that purple helps to increase imagination and innovation – making it the ultimate choice for a struggling sports team. Or even a budding sports star, like our F1-driver-in-the-making, Zeph.

 

 

Purple is the Colour of Recovery

 

 

It's a fact that wearing colour can boost your mood (see: dopamine dressing), but did you know it can make you as chill as our ZZ profile? Purple can help encourage relaxation and reduce tiredness, helping sports stars from athletes to footballers bounce back like pros.

 

 

Purple is the Colour of Champions

 

 

As proven by Frankie Davey's most recent fight night (he loves the punchy KO!) and our partners at MB Motorsport during this year’s racing season, when #fuelledbypurple, you’re a sure-fire winner.

 

Discover the power of Purple for yourself this Olympic season with our collection of mind-blowing brews – perfect to keep you energised at and for every game.