It started with snails

Back in the day, purple was the most ££££ colour dye. Can you guess why? It’s because it was made from the mucus of a rare species of sea snail. Yes, snails. It took thousands of snails to produce just a few grams of dye, making it super expensive to produce…

It's associated with royalty

With its ultra-hefty price tag, purple was worn only by the elite, aka royalty. From the Parisian Empire and Ancient Rome to Japanese emperors, purple was a go-to hue in all the royal fits. And, it’s still trending today in the wardrobes of modern-day European royals.

It has spiritual links

Giving the calmness of blue but with all the energy of red, it's not surprising purple is seen differently by everyone. For some, it is all about luxury and ambition, but for others, it represents something higher. Known as the colour of the highest chakra in Hinduism and Buddhism, many see it as a form of enlightenment, and a way to get your zen on.

It's good to eat (and drink)

Did you know purple-coloured food is seriously healthy due to its high amount of antioxidants? Think purple sweet potato and carrots, blackberries, aubergine and, of course, beetroot. The ultimate gut health treat, why not give your beets a little extra power by making a Purple-packed beetroot latte?

It’s music’s number 1 colour

From Prince’s Purple Rain (ask your dad) to the colour of Olivia Rodrigo’s now-iconic album covers, music has been legit obsessed with purple for decades. Although good luck writing a song about us, purple only rhymes with two words: hirple, meaning to walk or hobble, and curple which refers to a horse’s bum!

It creates awareness

If you love the colour as much as we do (aka a lot), you'll be excited to discover a National Purple Day on March 23rd. But the day is so much more than the shade itself. As purple is the colour of the epilepsy community, National Purple Day is a way to help raise awareness and teach others about the condition. 

It represents diversity

Throughout history purple and its cooler (hue-wise, anyway) cousin lavender has been tied closely to LGBTQ+ rights. As seen on the pride, bisexual, and non-binary flags, the hue represents the depth of the queer identity and has the power to bring people together – and we love to see it.

Bonus fact: It’s your new favourite coffee…

At Purple, we do better for you – as you deserve it. That’s why we make f-ing great coffee that you’ll drink non-stop. Fact.

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